To this end, he suggested an initiative to prevent residents from driving under the influence while also ensuring that their cars made it home, as well. Sponsored by Sunny’s Towing and Recovery, the program allowed Fort Lauderdale drivers who had been drinking at local bars to have their cars towed home for a reduced cost. At the time of the program’s establishment, the company charged Fort Lauderdale $32 per vehicle towed, but set a rate of only $18 to help residents get home safely.
Available 24 hours a day, the tow service began as part of a statewide effort to reduce alcohol-related crime. At the same time, several bar and restaurant owners throughout Broward County began offering free meals, taxi rides, and nonalcoholic beverages to patrons in an effort to prevent drunk driving.